PR & Social Media

I frequently participate in training sessions and webinars to learn the most current best practices and tools - some of these include the annual Hispanicize and LATISM conferences, as well as the several workshops provided by the City of Austin Cultural Arts Division and the Downtown Austin Alliance.

I primarily use Facebook, Twitter, LinkedIn, YouTube, Google+, and Pinterest, but I am also familiar with other tools such as Del.icio.us, StumbleUpon, and Digg - I am comfortable learning new tools quickly. I'm also familiar with using management and analytics tools such as Hootsuite.

In addition, I have two personal blogs (Undercover Mexican Girl and Ecoloxica), and I am well connected to various prominent Latino blogger communities throughout the United States. I am currently serving on the planning community for the 2012 LATISM conference in Houston, and I am volunteer Social Media Ambassador for the Greater Austin Hispanic Chamber of Commerce.

When nonprofit organizations and small businesses were barely getting their start in social media, I launched the Facebook and Twitter pages for Mexic-Arte Museum in 2008. I also managed all social media presence for Descuento Libre from March 2011 through June 2012.


BEMBA ENTERTAINMENT
(freelance work)

Press Releases
Email Newsletters


MEXIC-ARTE MUSEUM
(previous employment 2008-2011)

Worked with filmmaker Ben Powell to create an online video series for Mexic-Arte Museum, funded by a grant from the New Media Consortium. My role was as script writer, interviewer, and director.



  • Day of the Dead Procession:
 
MexicArte Day of the Dead from REAL REAL on Vimeo.


DESCUENTO LIBRE 
(previous employment 2011-2012)

YouTube Channel:


Online Giveaways and Contests:

Used Wildfire App, in conjunction with Facebook, Twitter, and e-mail marketing to promote giveaways and contests. Below are sample campaigns:











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