DESCUENTO LIBRE(previous employment: 2011-2012)
- Wrote, translated, and/or edited copy for email newsletters, landing pages, and banner ads.
- Provided guidance on image selection.
- Wrote and/or edited blog articles (click here to see blog) to improve SEO traffic.
Sample website landing pages:
Colonial Cities of Mexico Travel Tour - [English] [Spanish]
Copper Canyon Travel Tour - [English] [Spanish]
Playa del Carmen Resort Package - [English] [Spanish]
Gatti Town - [English] [Spanish]
Buffet Palace [English] [Spanish]
Spy Kids IV Premiere at Long Center - [English] [Spanish]
My Smart Healthy Beef - [English] [Spanish]
Roy Lozano's Ballet Folklorico Fiesta - [English] [Spanish]
Annual Cine Las Americas Film Festival - [English] [Spanish]
Austin Zoo - [English] [Spanish]
Sample email newsletters:
(freelance work)
- Set up the organization on a WordPress site for ease of maintenance.
- Provided consulting on website images and menu structure.
- Edited existing copy and wrote new website copy.
- Provided training and web maintenance manual.
TABULOUS
(freelance work)
- Provided consulting on content for the website.
- Wrote copy for the website.
MEXIC-ARTE MUSEUM VIVA LA VIDA FEST
(previous employment: 2008-20011)
- Rebranded annual Dia de los Muertos festival as Viva La Vida Fest to promote healthy and green living.
- Tripled attendance of the festival from 2008 to 2010.
- Coordinated all aspects of the festival for three years including all city permits, budget, food and art vendors, live music and entertainment, street parade, artistic elements, children's activities, volunteers, safety and security, recycling, media coverage, partnerships and sponsors.
- Created handbook for future Viva la Vida Fest festivals.
Barrera, Ralph. "El Dia De Los Muertos." Collective Vision (photo blog). Austin American-Statesman. July 7, 2009.
Alarcon, Claudia. “Viva La Vida: Exploring Dia de los Muertos at Mexic-Arte." The Austin Chronicle. October 23, 2009.
Kreytak, Steven. "Crowds turn out to celebrate Day of the Dead." Austin American-Statesman. October 25, 2009.
See details from the 2011 festival.
AUSTIN FRIENDS OF FOLK ART
(work done as a volunteer board member)
- Set up the organization on a WordPress site for ease of maintenance.
- Offered consulting on structure and content of the site.
- Enabled add-on widgets such as PayPal, Flickr, and Facebook.
Email Newsletters
- Set up their list of email subscribers on an email marketing system.
- Developed a newsletter template and used Illustrator to clean up the logo.
July 31, 2010 (Special Edition): http://ymlp.com/zNZx10
July 19 - August 1, 2010: http://ymlp.com/z2t5WG
June 28 - July 11, 2010: http://ymlp.com/zYi1Hf
June 14 - June 27, 2010: http://ymlp.com/z1KozX
May 31 - June 13, 2010: http://ymlp.com/zllSZY
May 19, 2010 (Special Edition): http://ymlp.com/z6gSoQ
May 9 - 15, 2010: http://ymlp.com/zCcndy
April 15 - 30, 2010: http://ymlp.com/zjvwf5
March 25, 2010 (Special Edition): http://ymlp.com/zJGjmJ
March 15 - 28, 2010: http://ymlp.com/zUht8H
February 15 - 28, 2010: http://ymlp.com/ziAiyP
February 1 - 14, 2010: http://ymlp.com/zZ1kYI
January 18 - 30, 2010: http://ymlp.com/znqB3C
January 14, 2010 (Special Edition): http://ymlp.com/zwXzHW
November 30 - December 13, 2009: http://ymlp.com/z4bY7H
November 19, 2009 (Special Edition): http://ymlp.com/z1WgwL
November 16 - 29, 2009: http://ymlp.com/z5FbYt
November 2 - 15, 2009: http://ymlp.com/zYsCY6
October 19 - November 1, 2009: http://ymlp.com/z0KShM
October 5 - 18, 2009: http://ymlp.com/zQ0fKM
September 21 - October 4, 2009: http://ymlp.com/zFF3kT
August 30 - September 5, 2009: http://ymlp.com/zTBdWz
